Amazon’s First Staffed College Campus Store Should Have Retailers Worried


Amazon is setting down roots in U.S. college campuses, and today it is celebrating the grand opening of its first ever staffed location at one of those schools. Purdue is the site of Amazon’s first campus drop-off and pickup location operated by actual amazon employees, and while it is in part a way for Amazon to expand its presence in the educational textbook market, the more impactful payload may be that it also effectively acts as a catalog sales-style retail store embedded right where students need it most.

Through the new staffed location, Amazon students who use the version of the retail portal can find books assigned to classes via a Purdue logo badge, and they can also buy any Amazon item, as well as Prime Campus-eligible items that will be available for pickup in just one day. Once they checkout, they can select Amazon@Purdue as the shipping destination…

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