Microsoft Confirms Sunrise Acquisition, Adds Depth To Its Mobile Productivity Offerings

TechCrunch

Microsoft is buying the mobile productivity reputation it seemed disinclined to build for itself for so many years, and the latest addition to the roster is Sunrise, the calendar app that managed to raise $8.2 million in venture funding and achieved rave reviews on the many platforms where it appeared, including the iPhone, iPad, Android hardware, the Mac and the web. TechCrunch first reported that Sunrise was being acquired for $100 million or more last week, and now Microsoft has confirmed that the deal went down in a video posted to YouTube (now made private).

Sunrise began as a newsletter that provided calendar info via email, but then quickly switched gears as a mobile-first alternative to the built-in calendar apps offered by Apple, with a focus on optimizing the experience for small-screened devices. It incorporated weather and offered RSVPs without leaving the app, along with clever UX tweaks like a two-week…

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