Google Makes A Push For The Mobile Enterprise Market With Launch Of Android For Work

TechCrunch

At a small press event in San Francisco today, Google officially launchedAndroid for Work, a set of technologies that makes it easier for companies to adopt Android and allows their users to bring their own devices to work.

The company first unveiled a preview of this technology during its I/O developer conference last summer, but as Google’s director for product management for this project, Rajen Sheth, noted at today’s event, this was an extremely complex project because it involved not just building a new platform, but also working with partners to verify its approach.

Until now, Android for Work was a small invite-only program, and Google worked with a number of partners like Pearson, Woolworths and Guardian Life to refine its approach.

The general idea behind Android for Work is to allow employees to use both their personal apps and business apps on the same device while keeping both the business…

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